Premiere Radio Networks

The nation’s leading producer of audio content with unmatched national distribution across multiple platforms.

More than 80 programs and services to over 5,000 radio station affiliates, reaching over 190 million listeners weekly*
Content on AM, FM, XM, Online and Podcasts

Target Audience

Network Radio engages every imaginable demographic.

Programs are designed to appeal to distinct psychographics enabling advertisers to easily target their best prospects. Programming categories range from comedy to pop culture to business to relationships to world issues and much, much more.

Radio networks are designed to draw together like-minded consumers on a national level, pooling together radio stations nationwide that offer advertisers the opportunity to present messages in a local community environment, but on a national scale.

Copy splitting by DMA, station, time zone, day, or format enables advertisers to send relevant messages to reach the right consumers at the right time, in the right place.

Reach heavy online users, and digitally savvy consumers using streaming, podcasts and program/station websites

Premiere Satellite Radio (on the XM band) draws an upscale, educated audience with discriminating taste and a commitment to variety in audio entertainment.

Offerings

AM/FM

Programming
Premiere produces over 30 nationally distributed radio programs, boasting many of the biggest names and highest rated programs in the industry! Premiere brings household names such as Ryan Seacrest, Steve Harvey, Rush Limbaugh, Delilah, Jim Rome, Casey Kasem, Jeff Foxworthy and many more to the hearts and minds of millions of listeners each week.

Networks
Thirty-three national radio networks, each pooling together radio stations nationwide, are designed to offer targetability and national reach.

Premiere programs 11 channels on the XM band, offering advertisers exclusive access to this affluent radio listener.

Online

Streaming Radio
Premiere offers a national network of streaming radio stations, comprised of the highest rated Clear Channel station streams. This network can be segmented for advertisers to target specific demographics, geography, music formats and more.

Program websites
Award-winning radio personalities draw loyal audiences who thrive on interaction with their favorite radio hosts. Program websites are an extension of the community created on the air, providing listeners with access to more content as well as an opportunity to interact with their favorite radio hosts and with each other.

Fan Clubs/Loyalty programs
Another opportunity to stay connected to your favorite program, loyalty clubs offer listeners newsletters, special promotions, exclusive content and more.

Activation

Premiere’s in-house, full service Promotions team is renowned for creativity, high quality, attention to detail and flawless execution. A one stop shop, Premiere offers advertisers national or multi-market, turn key activation driven by any of our media vehicles. Innovation such as mobile message entry, viral components, online gaming, audio/video blogs, physical or virtual branded experiences, and much more are available. All promotions are custom designed to meet advertisers’ interests and enhance the listener experience.

Events/Tours

Capitalize on the emotional power of Premiere’s big events and star association to garner brand visibility, trial and momentum! For a complete list of events and tours, contact your regional Premiere Radio Sales Representative.

Marketing Opportunities

Today’s listener experience is on air, online, interactive, viral, in person, and so much more. Premiere offers advertisers the opportunity to partner with the nation’s hottest radio celebrities, who develop deeply personal relationships with millions of listeners tuning in on a regular basis. National and regional advertisers can tap into these relationships on a variety of levels, creating a number of connection points among a given target audience.

Premiere creates idea-based marketing solutions designed to meet individual brand needs. Tactics can include, but not limited to:

On Air – AM, FM and XM

:15, :30, :60 commercials
Voiced endorsements
Content integration
Custom branded content

Online/Mobile

:15, :30, :60 commercials
Display advertising, pre-roll, skins
Sponsorships
Content integration
Widgets
Advergames
Viral email, text messaging, voicemail messaging

Loyalty Programs/Fan Clubs/eNewsletters

Advertising
Website links
Surveys
Special promotions

Activation

On Air and Online Promotions
Large scale events

Custom Branded Content

Custom produced, distributed branded content
On Air or Online

Music Industry Partnerships

Customized, mutually beneficial partnerships between brands and musical artists or groups

*Arbitron Nationwide Spring 2007, Cume P12+

Premiere Radio Networks, Inc., a subsidiary of Clear Channel Communications (NYSE:CCU), syndicates 90 radio programs and services to more than 5,000 radio affiliations and reaches over 190 million listeners weekly. Premiere Radio is the number one radio network in the country and features the following personalities: Rush Limbaugh, Jim Rome, Casey Kasem, Ryan Seacrest, Glenn Beck, Bob (Kevoian) & Tom (Griswold), Delilah, Steve Harvey, Blair Garner, George Noory, John Boy and Billy, Big Tigger, Bob Costas and others. Premiere is based in Sherman Oaks, California, with 13 offices nationwide.