Clear Channel Radio’s online division (CCOMR) is leading the industry with exclusive and dynamic content.
Delivering breaking new artists with NEW! and entertaining audiences with “Stripped-Raw and Real” live performances and interviews made exclusively for our stations. The most compelling music based content is offered on Clear Channel Radio station websites driving traffic to 11.5M + unique visitors monthly (comScore/MediaMetrix- December 2007).
Target Audience
The audiences on CCR websites mirror the radio format in each market. These profiles are driven by music or news preferences on the AM/FM dial. On-air, combined with the pervasive and ubiquitous nature of the internet, captures mind share with local audiences and provides regional, national and worldwide visitors, of all ages. The adage that content is king holds true, for our success and metric growth online.
Offerings
Radio and the Internet together reach 83% of the 18-54 year old market making this combination a powerful reach medium. 900+ stations streaming online. Our comprehensive online assets include: Video 6 Pack, Videos On Demand, Sneak Peak, Stripped-Raw and Real, In-Concert and NEW!
CCOMR is ranked #1 for work week with a weekly streaming CUME of 1.3MM according to comScore/Arbitron.
Marketing Opportunities
- Key words, Social Network programs, Multimedia campaigns, Dashboards, Banner Advertising
- Targeted content sponsorships (i.e., Political Pages, Real Estate, Automotive, Disaster Relief)
- Theme, virtual mall and or micro sites for e-commerce featuring products and services (i.e., holiday gift giving)
- Discount Deals and coupon offers and creative custom solutions
CCOMR Online and On-air
The combination of online and on-air holds the incumbent advertising position for immediate and personal outreach with listeners and consumers. Our station’s websites are access hubs, offering more and effective targeting than generic search engines because consumers gravitate to radio and online for music, entertainment, news and weather. In combination, these primary drivers are the eyes and ears to influence trends and purchasing power by reaching, on a daily basis 83% of the 18-54 year-old population.
Viral marketing is created when push-pull interaction is exchanged, like rating new music from aspiring musicians. Social networks occur when we host opinion polls for the latest video release, when community and political issues are raised, or when a new restaurant is built or when a new movie is released. Utilizing both on-air and online we can create and integrate your message and be the first choice for setting the tone and leading the rules of engagement with consumers.
