The mobile application allows users to have an individualized on-demand experience and connection to their favorite radio stations.
Target Audience
An infinite number of radio listeners own a cell phone. Today's cell phone users are primarily younger, are early adapters to new products and see their phones as an extension of themselves by maximizing many phone features. Mobile marketing should be part of your media plans to best reach the next generation of leading consumers.Offerings
CC Radio listening is expanding to mobile phones. CCR listeners get instant gratification and direct in-studio communication through text messaging. Mobile communication is an on-demand experience: contest participation, alerts about breaking news, and music. Consumers have the ability to make song requests and customize their phone with station wallpapers, format ring tones and many more interactive applications.Marketing Opportunities
- Text messaging and video messaging
- Incentive programs (couponing, contests, trial offers)
- Downloadable products (games, videos, podcasts)
- Wallpapers
- Ring tones
- Text alerts
- Breaking news
- Concert news
More Than Radio on Your Phone
Z-100 Mobile in New York City, for example allows users to have an individualized on-demand experience and a strengthened connection with their favorite radio stations.
Clear Channel's VIP2Go connects listeners with their favorite radio station anywhere. Content is provided on demand via text messaging, mobile web or downloadable applications.
Currently available on Clear Channel Radio stations in New York City, Salt Lake, St.Louis, Detroit, Orlando, Miami and launching in 100 radio stations by the end of the year.
- Listeners can:
- Send text messages to studio, participate in contests, receive an alert before favorite song plays, make requests and dedications and view last 10 songs played.
- Receive text alerts about breaking music, news and tune-in times for in-studio performances, interviews and contests.
- View pictures of in-studio guests and at station events plus find information about upcoming events.
- Check current traffic conditions, test their knowledge with station specific trivia, and participate in opinion polls.
- Customize their individual phones with station logos, DJ wallpaper, and format specific ring tones.
Listen on Your Phone:
Clear Channel Radio has added over 100 of its radio stations as music channels to MSpot, which powers Sprint Radio. In addition to AM/FM stations, specialty programming is being made available from Clear Channel Radio's Format Lab.
