Find Hispanic Stations through our Station Locator.
- Clear Channel Radio has the only wired Hispanic network in the country with "La Preciosa" that is currently available in 15 markets and 16 stations. “La Preciosa” is a Spanish language format targeting Persons 25-54 with a variety of Mexican themed music. This format has a higher reliance on personalities especially mornings and middays to capture “station-ality” and the flavor of each community.
- CCR Hispanic provides 59% coverage throughout the USA for HA 18-49 in top 25 markets.
- CCR Hispanic can provide creative marketing plans that include short form advertising (i.e. 5s,15, 30s, Book End spots).
- CCR can also provide custom Hispanic creative produced and developed by the Creative Services Group.
Hispanic Creative Campaigns:
“El Valu” Supermarket: This musical campaign was written for a local Supermarket with Latin audiences of different origins. For this reason we created the slogan: "La Pequeña Latinoamérica”. The campaign was such a huge success that people called the radio station to ask for the song!!!Abogados de la Raza: This humorous campaign was written for a firm of workers comp and injury lawyers.
Homebuilders: This is a clever campaign called “Envidia” written for the luxury homebuilder.
In addition, Clear Channel Hispanic Radio can also provide advertisers marketing programs exclusive to their brands:
- Product integration within radio station content
- Take over hours exclusive to one advertiser brand
- Studio naming rights
- Format switch Sponsorships
- Online Streaming spots, pre-roll of clients commercial.
To learn more about these offerings contact us: HispanicRadio@TotalRadius.com
Hispanic Formats
To clarify, Spanish is not a format. Depending on the region, ethnic origin, formats deliver different demos and rely on each unique tempo-based music from parts of Latin America. For instance, Regional Mexican formats focus on Men 18-49; Spanish Adult Contemporary (AC) or Hot AC targets Women 18-49; Tropical formats target Persons 25-54; Spanish Talk/Sports targets Men 25-54. In some of our top ten markets. Just like its general market, AC counterpart, our AC “Viva” format has a propensity for higher at work listening due to its softer music mix which resides on the FM dial. These will only occur in parts of the country where the Hispanic population has reached critical mass.
Hispanic radio reaches a diverse un-tapped population, where buyer’s and brand managers can generate new revenue and grow market share using demographic and psychographic criteria. Hispanic radio is a listener’s constant and great companion to move products and services.
