:60,:30, :15, :05 or less... what to choose?
Actually, research has proven that the length of the ad is irrelevant. It's all about what you say. With radio, the magic happens when you make the consumer feel. We'll help you craft a message that is personal, relevant and gets a response no matter what length you choose.
Diverse messaging techniques are explored for effective and efficient ways to integrate your brand on radio, on the internet and multimedia applications. Re-imagine radios’ storytelling ability to create new branding techniques with Adlets, Blinks, and Sonic Branding with the award winning team at CSG.
Adlet
A 5-second advertisement designed to evoke an emotional response from the target consumer. Could be a narrative or problem/solution in nature. Conveys the brand’s position, attitude and image.Blink
Advertisements in the range of one to two seconds, usually incorporating a well-established sonic brand.Sonic Branding
The use of sound to trigger emotional response and memory. Think of it as a logo that’s processed by the ears, not the eyes.
